Global Brand Campaign //

Summer hydration drop

Role:
Senior Art Director

Year:
2024

  • For Prime Day 2024, Liquid I.V. turned hydration into a live event. A branded Amazon Prime Air delivery, custom boxes, an Alexa takeover, Amazon Live, and a dedicated deals page brought the campaign across Amazon in one connected experience.

Credits

Team: BIL @ Amazon
Role: Creative Director
ECD: Joseph Delhommer
Creative Team: Eddie Camacho, Victoria Spagnuolo
Design Director: Joseph Dasaro
UX Design: Robert Suta
Lead Producer: Rad Olievschi
Solutions Manager: Andrew Haynes

Scope

Campaign development
Creative direction
Experiential Design
Visual design

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