Liquid I.V.Summer Drops
A Prime Day campaign launching an exclusive Liquid I.V. pack through drone deliveries, Amazon Live, and summer hydration experiences.
Role: Creative Director
Year: 2024
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For Prime Day 2024, Liquid I.V. turned hydration into a live event. A branded Amazon Prime Air delivery, custom boxes, an Alexa takeover, Amazon Live, and a dedicated deals page brought the campaign across Amazon in one connected experience.
Credits
Studio: Amazon Brand Innovation Lab
Executive Creative Director: Joseph Delhommer
Creative Team: Eddie Camacho, Victoria Spagnuolo
Design Director: Joseph Dasaro
UX Design: Robert Suta
Lead Producer: Rad Olievschi
Solutions Manager: Andrew Haynes
Scope
Campaign development
Creative direction
Experiential design
Visual design