Brand Transformation // Kevin Hart is Always Earning
Role:
Senior Art DirectorYear:
2019
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Chase Freedom Unlimited earns 1.5% cash back on every purchase, so spending is always earning. Kevin Hart brought the idea to life through everyday moments, from gas and groceries to diapers and earplugs, showing how a hard-working card keeps up with one of the hardest-working people around.
Through a series of humorous scenarios in everyday stores, the campaign emphasized that with the Chase Freedom Unlimited card, you’re always earning, no matter what you buy.
Credits
Client: Chase Freedom
Agency: Droga5
Role: Art Director / Creative
GCD: Juliana Cobb
CD: Victor Monclus
Writer: Jordan Dodson``
Production: Furlined
Director Duo: Speck & Gordon
Photography: Collin Erie
Scope:
Strategic planning
Campaign Development
Social, OOH, Digital
Creative / Art direction
Video Production
Brand Photography