Chase FreedomAlways Earning
A campaign with Kevin Hart turning everyday spending into comedy, carried across film, photography, social, digital, and out-of-home.
Role: Senior Art Director
Year: 2019
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Chase Freedom Unlimited earns 1.5% cash back on every purchase, so spending is always earning. Kevin Hart brought the idea to life through everyday moments, from gas and groceries to diapers and earplugs, showing how a hard-working card keeps up with one of the hardest-working people around.
Through a series of humorous scenarios in everyday stores, the campaign emphasized that with the Chase Freedom Unlimited card, you’re always earning, no matter what you buy.
Credits
Agency: Droga5
Group Creative Director: Juliana Cobb
Creative Director: Victor Monclus
Writer: Jordan Dodson
Production: Furlined
Directors: Speck & Gordon
Photography: Collin Erie
Scope
Strategic planning
Campaign development
Social, OOH, digital
Creative / Art direction
Video production
Brand photography