VolvoDriving Dirty
A social campaign turning dirty cars into a badge of water conservation, encouraging Californians to skip car washes during the drought.
Role: Art Director / Creative
Year: 2016
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In response to California’s severe drought crisis, we partnered with Volvo to create #DrivingDirty, a social campaign that turned dirty cars into badges of honor. The idea helped grow Volvo’s presence on the West Coast while contributing to a larger conversation about water conservation.
Credits
Agency: Grey NY
Creative Directors: Natalie Rose, Rodrigo Burdman
Design Lead: Neil Maclean
Writer: Adam Bedol