Essentia WaterBrand System
A refreshed identity built around the iconic bottle, with a consistent visual language for the website, social channels, and retail.
Role: Creative / Art Direction / Design
Year: 2021
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Essentia already had a loyal following. The opportunity was to turn that cult status into a clear, consistent brand system. We rebuilt the identity across packaging, retail, digital, and social, sharpening the bottle icon and creating a bolder visual language around the idea of “overachieving” water.
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The concept reimagines bottled water as a membership, not a purchase. At the center is a premium reusable bottle in eco-friendly washable metal, designed with a sleek, modern aesthetic that aligns with Essentia's brand identity. Each bottle carries a unique code on the base that links to a personal subscription, tracks refills, and signals membership in Essentia.
A shift from one-time buy to ongoing ritual. Less product, more practice.
Credits
Agency: Droga5
Executive Creative Director: Alexander Nowak
Creative Director: Marybeth Ledesma
Copywriter: Jordan Dodson