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A voting film with the energy of a sports ad, celebrating everyday voters and directing them to Facebook’s Voting Information Center.
Role: Senior Art Director
Year: 2020
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Ahead of the 2020 election, Facebook set out to help four million Americans register to vote. We framed everyday voters as athletes pushing through obstacles to reach the polls, making participation feel urgent and achievable. The Daniels directed the hero film, which sent people to Facebook’s Voting Information Center.
The centerpiece of our campaign was a dynamic, sports-ad-inspired short film that portrayed everyday voters as heroes overcoming obstacles to cast their ballots. Directed by the Daniels, the film energized and empowered Americans while directing them to Facebook’s comprehensive Voting Information Center.
Case Study Video
In June, Facebook set a goal to help 4 million people register to vote in the election. One week prior to the election, Facebook had already helped 4.4 million people register. The campaign delivered over 1 billion impressions to remind people to register and was featured in 40 articles, had 400 hits in local broadcast, and influencers garnered 1.25 million interactions on Instagram and 25.1 million interactions on Facebook.
Credits
Agency: Droga5
Executive Creative Director: Karen Short
Creative Director: Lauren Ferreira
Senior Writer: Ted Meyer
Senior Art Directors: Jason Gold, Bastien Grisolet
Lead Producer: Liliana Vega
Production: Prettybird
Directors: The Daniels
Director of Photography: Larkin Seiple
Editorial: Parallax
Post-production: Framestore