Volvo

Song of the Open Road

A launch film for the Volvo S90, following a writer in search of inspiration and drawing on Walt Whitman’s celebration of the open road.

Role: Art Director / Creative
Year: 2016

  • To launch the Volvo S90 without the usual luxury-car clichés, we made a film about creative momentum. A writer working through a block takes to the road as Walt Whitman’s “Song of the Open Road” becomes a meditation on freedom, inspiration, and Volvo’s quieter idea of luxury.

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Credits

Agency: Grey NY
Executive Creative Director: Matt O’Rourke
Associate Creative Directors: Denise O’Bleness, Neil Maclean
Film Director: Niclas Larsson

Scope

Brand positioning
Creative / Art direction
Video production
Concept development
Script writing
Narrative development

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