Brand Transformation // Song of the Open Road
Role:
Art Director /Creative Year:
2016
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To launch the Volvo S90 without the usual luxury-car clichés, we made a film about creative momentum. A writer working through a block takes to the road as Walt Whitman’s “Song of the Open Road” becomes a meditation on freedom, inspiration, and Volvo’s quieter idea of luxury.
Credits
Client: Volvo
Agency: Grey NY
Role: Art Director /Creative
ECD: Matt O'Rourke
ACD: Denise O'Bleness, Neil Maclean
Film Director: Niclas Larsson
Scope
Brand Positioning
Creative /Art Direction Video Production
Concept development
Script writing
Narrative development