BRAND ACTIVATION // Volvo
Highway Robbery
Role:
Art Director / CreativeYear:
2016
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To launch Volvo’s XC90 T8 hybrid, we built a road mat that captured energy from passing cars and used it to charge the vehicle. Installed on a busy Southern California road, “Highway Robbery” turned the hybrid’s performance and efficiency into something people could see working in real time.
Client: Volvo Cars US
Agency: Grey NY
Role: Art Director / Creative
ECD: Nick Pringle, Steve Wakelam
GCD: Marco Pupo, Joao Coutinho
ACD: Natalie Rose, Rodrigo Burdman
Senior Writer: Noel Hamilton
Concept Development
Experiential Design
Video Production
Art Direction
Visual Design
Content Development